Product Highlight – the Genius Electronic Advertising Barrier

2021 was a year for the records, with companies across the globe flexing their creative muscles to approach the market in new and exciting ways. This was no different for the Boomgate Systems development team and being the first company to do something like this in South Africa is undeniably something to flaunt about in an ever-changing industry.

What are we crowing about? None other than our “Patented Electronic Advertising Vehicle Barrier”. The first of its kind in South Africa, the Genius Electronic Advertising Vehicle Barrier does not only protect and control access of shopping centre’s across South Africa, but it also offers some advertising space for the retail sector.
Coupling this with a spike system which can be done seamlessly by our installation team, you have a top-notch security system with a steady revenue stream for shopping centre owners & developers.

The Genius Electronic Advertising Vehicle Barrier bursts with the latest technology and major mechanical improvements, or should we say curtailment of these components. Eliminating all the mechanical components such as link arms, drive arms, springs and link rods greatly reduced the stress on the brushless DC motor. This means your boom pole is directly driven by our high-speed motor, allowing for smoother operation and much less maintenance. Did we mention it can be controlled with your Phone? Adjusting speeds and soft closes has never been easier, simply whip out your phone and make the desired changes with a tap of your phone screen. This is just another way we are simplifying the installation for our System Integrators, allowing cutting edge technology to take over the stresses of programming.

“R&D has always been at the forefront of our business strategy, and we are excited to not only offer a newly refined Boomgate, but also the first of its kind, a revenue generating Boomgate” Andre Rossouw, Managing Director of Boomgate Systems.

Keep watching this space, as 2022 has a few more surprises from Boomgate Systems.

Experience Centre:

Motor City 686 Joseph Lister Street Constantia Kloof Ext 21 Roodepoort 1709 SOUTH AFRICA


18 Minerva Avenue, Leaglen,
Florida, Roodepoort,


Unit 2 Crest Park, 12B Longclaw Drive, Montague Gardens, Cape Town, SOUTH AFRICA